Megan McLaren (Masters)

Research Title

Exploring the use of Digital Nudges to Drive Residential Water Conservation Behaviour

Research Overview

By implementing personalised nudges into a mobile application designed to encourage water conservation in households, my research aims to explore the impact that behavioural economic insights can have when applied within a digital format. In doing so, it is intended to help inform how ICTs can best be used by government to shift citizen behaviour towards sustainable, pro-environmental choices.

Key Themes

Behaviour Change; Persuasive Design; Action Research


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BCom in Accounting (University of Cape Town); BCom (Honours) in Information Systems (University of Cape Town)

Home Country

South Africa

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