Megan McLaren (Masters)
Exploring the use of Digital Nudges to Drive Residential Water Conservation Behaviour
By implementing personalised nudges into a mobile application designed to encourage water conservation in households, my research aims to explore the impact that behavioural economic insights can have when applied within a digital format. In doing so, it is intended to help inform how ICTs can best be used by government to shift citizen behaviour towards sustainable, pro-environmental choices.
Behaviour Change; Persuasive Design; Action Research
BCom in Accounting (University of Cape Town); BCom (Honours) in Information Systems (University of Cape Town)